Filling out the information on these forms will help you gain clarity on your project regardless of who develops your website.

Please answer the following questions regarding; 1) the scope of your Website; 2) your sites purpose; 3) your company’s existing look or graphic identity; 4) the target audience; and 5) general maintenance and upkeep. Note: It may be helpful to review the Design Questionnaire before answering the Project Questionnaire.

Company Name:
Address:
Phone:
Contact Person:

A. Please describe your company, and the nature of the business.
B. Please list and describe any competitors in the industry and how they and their efforts compare to yours.

1. Project Scope
1a. What is the full scope or mission of this project? What are the primary and secondary goals? (Marketing, streamline business process, sales, community, entertainment, etc.)
1b. What is your immediate goal for this website? 2. What is your long-term plan for this website?
1c. What would you like to see as a result of this site? What outcome will make this project successful? How will you measure success? How will the site pay for itself?
1d. When would you like to have the website up and running? When do you want the project to launch? Is there anything driving the launch date?
1e. What is the budget for this project? Is there an acceptable budget ranging, depending on the level and comprehensiveness of services provided? What is determining the budget range?

2. Website Purpose
2a. Please assign each of the below choices a value between 1 (least important) and:
__ Obtain names, addresses and other information about visitors for
use in mailing lists
__ Obtain demographic information about your customers through
online questionnaires (marketing research)
__ Promote your product line / services
__ Have an online catalog
__ Brand ID (create an easily identifiable image)
__ Market product line / services (through direct online sales)
__ Create an online community of dedicated visitors
__ Improve access to information (customer support)
__ Establish presence on the Web
__ Have a better, more effective Web presence than your competition
__ Sending the message that your company is "Web-savvy"
__ (Other)

2b. Are there any planned features or functionality for your project? (I.e., e-commerce, a business application, personalization, community chat, bulletin board, etc.)

2c. What is the nature of the site's content?
__ Information about the company (history, people, etc.)
__ Featured products/services
__ Number of featured products/services?
__ Online catalog
__ Number of products/services listed in catalog?
__ Order form
__ Visitor feedback form
__ Tips & tricks regarding your company's products/services
__ Visitor suggestions for new products/services etc.
__ Contests / Giveways
__ Free stuff for filling out feedback form
__ Frequently Asked Questions (FAQ)
__ Links to other websites
__ Other (please describe):

2d. How often will new content be added?

3. Existing Graphic-Identity
Please provide your company's positioning, mission, and vision statements, if available.
3a. Does your company have an identity system in place (i.e., logo, marketing collateral samples, colors, fonts, usage guidelines, etc.)? Please identify any identity/branding assets (logos, other artwork, and fonts) or issues.
3c. Has your company produced brochures, ads, and other websites? (Please provide examples)
3d. Are there any shapes, colors, type, styles, or icons that appeal to your company’s sensibility? (Please provide examples)
3d. What ads, magazines, movies, art, websites, appeal to your company’s sensibility? (Please provide examples)

4. Target Audiences
4a. What types of visitors do you want the site to attract? How would you describe each type of visitor? (Executive, yuppie, liberal, athletic, computer user, soccer mom, urban, single, married, income level, etc)
4b. What are your goals for each type of visitor? What sorts of products/services for each type of visitor identified?

4c. Do you know of ads, magazines, or movies, websites that appeal to your target audience? (Please provide examples)

5. Practical Requirements
5a. How and where will the content be generated? If the project involves significant content and/or maintenance, is there a process in place to handle these tasks?
5b. Please provide the name, phone number, and e-mail address for the project manager. What is the process for gaining approvals, sign-off, etc. for this project?
5c. Will orangeDOT Design be retained to maintain your website after the initial launch? If not, who will be responsible for maintaining the website after launch?

*Contract Stipulations
Hours, activities/services, timeline w/ deadlines for each design stage, payment schedule.


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