Our Process





Thankyou for your interest in our services.

In order to create your Site, we will need to work closely with your company to complete the process outlined below. This multi-step process will require you to gather information, as well as provide regular responses, feedback and 'sign-offs' on completed tasks.

As designers, our goal is to structure your Site's content, look, and functionality to ensure that your audience has a positive experience with your Brand. We must learn all about your company and its enviroment... and YOU are the expert.

I. Project Questionnaire (Part A & B)
Before starting, we ask that you complete our A) Project and B) Design Questionnaires. Please consider these thoroughly - for they will help us grasp your Project's scope, objectives, and appearance. (Filling out these forms may help you gain clarity on your project regardless of who develops your Website.)

*After receiving your completed questionnaire, we can then furnish a price estimate and a preliminary timeline.

II. Research (1 to 2 weeks)
We must clearly understand your Company’s needs, short and long-term goals, and the competitive environment in which your business operates. At this stage, we establish which factors will determine the success of your Project. We also identify and research your target audience.
Sign off: Project Profile ___.

III. Information Architecture & Interface Design (2 to 3 weeks)
a) At this point, we evaluate your Site’s content, and determine how to most effectively present your information to your end-user. All required design elements are identified and the functional, technical and creative requirements are determined. We begin testing User-experience scenarios.
Sign off: Flow Chart ___.

b) During this stage we will present a variety of sample interfaces and graphic prototypes for your comments, and critique.
Sign off: Preliminary Design Prototypes ___.

IV. Info Architecture & Interface Design: Phase II (1 to 2 weeks)
a) At this stage, all final content is received and the Site structure is finalized. Sign off: Flow Chart Final ___, Site Content Final ___.

b) The primary design elements and ‘look and feel’ are finalized.
Sign off: Design Final ___.

V. Implementation/Testing/Training (1 to 2 weeks)
We are finally ready to begin constructing your Site, coding the html and producing the graphics. Once completed, we test for usability, cross-platform issues, and functionality. Any related problems/issues are identified and solutions determined. Sign off: Test Site ___.

If you are going to maintain your Site in-house, a client-side support team is identified and training conducted. Sign off: Support Training ___.

VI. Launch & Follow-up
Once all Quality Assurance issues are resolved, we put the site online at the specified URL. The site is registered with the major search engines. Site performance is monitored.


Sign off: Site Completion ___.



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